Rolf PRIMA designs and hand-builds high-performance bicycle wheels in Eugene, Oregon, featuring proprietary paired-spoke technology for road, mountain, and adventure cycling.
Rolf PRIMA is a US-based manufacturer of high-performance bicycle wheels, distinguished by their unique paired-spoke technology. Founded with a commitment to engineering excellence, the company designs and hand-builds its wheel systems in Eugene, Oregon. Their product line spans various cycling disciplines, including road, triathlon, mountain, commercial, and tandem riding, catering to cyclists who demand precision, durability, and speed.
The brand is well-regarded for its innovative approach to aerodynamics and wheel structure, ensuring optimal tension and stiffness-to-weight ratios. Rolf PRIMA emphasizes craftsmanship, with each wheel individually assembled and trued by experienced builders. In addition to complete wheelsets, they offer a comprehensive range of service parts and accessories to support the longevity of their products.
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Rolf PRIMA wheels are hand-built in Eugene, Oregon, USA.
Rolf PRIMA warrants 2016 and newer wheels to be free from defects in material and workmanship for a period of five years from the date of original retail purchase.
No. You must use the brake pads shipped with your wheels or specific replacements formulated for heat management on carbon rims to avoid damage not covered by warranty.
You can contact Rolf PRIMA customer support by phone at 541-868-1715 or via email at info@rolfprima.com.